Executives ignore cold outreach. The data is clear: cold emails generate a 3% response rate.
Warm introductions, by contrast, generate 46% response rates. That’s a 15x difference.

The problem has never been whether warm introductions work. The problem is that they're difficult to execute consistently. Sales teams rely on manual relationship mapping, tribal knowledge, and chance encounters. What should be a repeatable motion remains ad-hoc and relationship-dependent.

Power Intro solves this.

What Power Intro Does

Power Intro is ExecAtlas's warm introduction routing engine, built to make executive access systematic and scalable. It maps relationship paths across your organization's network to identify who can make trusted introductions to target executives.

Instead of hoping someone on your team knows the CXO you're trying to reach, Power Intro surfaces the connections that exist within your organization. It analyzes work history overlaps, board relationships, and shared professional networks across 600 million executive connections to reveal warm introduction paths you didn't know existed.

The result: you replace cold outreach with trusted introductions, routed through people who already have credibility with your target executive.

How It Works

When you identify a target executive, Power Intro surfaces warm introduction paths from across your organization. It shows you:

• Who in your company has a first-degree connection to the executive

• The nature of that connection (former colleagues, shared board affiliations, overlapping work history)

• The strength and recency of the relationship

• The best path for a warm introduction

This turns relationship mapping from a fragmented manual research project into a guided workflow. Your team gains visibility into connections they didn't know they had, and introductions that would have taken weeks to identify surface in minutes.

Why This Matters

Executive access determines deal outcomes. When you can reach decision-makers through trusted paths rather than cold outreach, you compress sales cycles, increase close rates, and build credibility from the first interaction.

Power Intro makes this advantage repeatable across your entire sales organization. It turns what was previously reserved for well-connected individuals into a capability every rep can execute.

What's Next

Power Intro is live now for ExecAtlas customers.
If you're not yet using ExecAtlas, request a demo to see how Power Intro opens executive access.

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