RainMaker Now Powers Executive Relationship Data in Snowflake Intelligence

November 4, 2025

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We're thrilled to be a launch partner for Snowflake Intelligence, the new agentic AI layer that lets users query business data in natural language.

RainMaker enriches Snowflake Intelligence with 3.6 million verified executive profiles and 550 million validated relationships. GTM teams can now ask questions about executive connections and get instant, actionable answers.

What This Means for GTM Teams

Snowflake Intelligence removes the friction between questions and insights. Ask in plain English, get answers powered by agentic AI. RainMaker extends this capability into executive relationships.

GTM teams can now ask:

• "Has anyone in our firm previously worked with the new CRO at [account]?"

• "Which board members know executives at our Q1 targets?"

• "Show me warm introduction paths to the C-suite at [prospect company]."

Sales sees who can make introductions. Marketing identifies executives for ABM campaigns. RevOps tracks relationship coverage across the pipeline.

RainMaker in Snowflake Intelligence Use Cases Across Industries

Teams in investment banking, B2B, professional services, and other industries use RainMaker in Snowflake Intelligence to turn relationship data into executive access.

Investment Banks:

• Map client relationships across portfolio companies

• Identify which bankers have existing connections to target executives

• Accelerate deal origination by surfacing warm paths instead of cold outreach

B2B Companies:

• Track champions as they change roles

• Get instant alerts when key buyers move to new companies

• Ask who knows the new executive stakeholder and maintain continuity

Professional Services Firms:

• Identify top-to-top connections between partners and C-suite targets

• Surface relationship pathways across the entire firm, not just individual partner networks

• Open doors to high-value engagements through trusted introductions

Why Verified Executive Data Matters

Snowflake Intelligence is only as reliable as the data it accesses. RainMaker sources executive intelligence exclusively from verified public records: SEC filings, corporate disclosures, and press releases. The data is never self-reported, continuously updated, and comprehensively sourced.

RainMaker continuously updates as executives change roles, join boards, or move between companies. This creates a master data management layer for executive relationships, ensuring a single source of truth across CRM systems and internal workflows. A warm introduction based on verified data builds credibility. Cold outreach based on stale information wastes time.

How It Works

RainMaker connects your data in Snowflake with Equilar's executive intelligence network. It breaks down silos between CRM records, communication data, and relationship history. The result is a live view of your organization's network and your network's extended reach.

When a GTM team member asks Snowflake Intelligence about executive access, they get an answer grounded in real relationships. Access is governed and secure within existing Snowflake workflows, ensuring relationship intelligence remains protected while becoming more accessible.

Get Started

Executive access makes deals happen. RainMaker in Snowflake Intelligence makes executive access faster and more reliable.

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